Media and publishing
Research, production and labelling: what holds in a newsroom, what the AI Act requires by way of transparency, and where copyright draws the line.
What this is about
| Task | Classification |
|---|---|
| Preparing research and collecting sources | unproblematic, with review |
| Transcribing interviews | unproblematic |
| Translation and subtitles | unproblematic, with review |
| Summarising long documents | unproblematic, with review |
| Drafting headlines and teasers | unproblematic |
| Generating or altering images | limited, labelling duty |
| Recreating voices or faces | high, personality rights |
What holds in the newsroom
- 01
Transcription
The most immediate gain. An hour of interview is written out in minutes, and correcting it takes longer than the tool needs.
- 02
Document review
Searching large bundles for keywords and anomalies. Every find is checked in the original.
- 03
Preparation
The same story for different channels and lengths. No substitute for editorial selection.
- 04
Archive work
Tagging, linking and searching your own holdings.
Labelling in practice
- One house rule on what gets labelled, settled before the first output is published.
- Labelling on the content, not in the imprint. It has to sit where the content is seen.
- Machine-readable marking where the format supports it, in addition to the visible one.
- For images that could show real people or events, label when in doubt.
Art. 50 AI Act, applied
| Content | Duty | Who carries it |
|---|---|---|
| Interaction with a system | Disclose that it is not a person | Deployer |
| Artificially generated image, audio or video | Machine-readable marking | Provider |
| Deepfake with real people or events | Disclose that the content is generated | Deployer |
| Text on matters of public interest | Disclose where not editorially reviewed | Deployer |
The last row contains the exemption that relieves newsrooms: where a person takes editorial responsibility and checks the content, the disclosure duty for text falls away. That responsibility has to be exercised in fact, not merely asserted.
Copyright
- Training data. Text and data mining is permitted under the DSM Directive where no effective reservation of use is declared. A reservation on your own offering has to be machine-readable to take effect.
- Generated works. Without a human creative contribution, no copyright. Anyone needing protection must be able to evidence their own contribution.
- Archive rights. A right to publish is not a right to pass material to a model provider. Existing contracts usually say nothing, and silence is not permission.
- Press publishers' right. Press publications are separately protected. That holds against systems that summarise and deliver content too.
See Copyright and AI.
Personality rights
The voice, face and gestures of an identifiable person are protected even where the result is entirely generated. Consent is purpose-bound: agreeing to a recording is not agreeing to a recreation.
Entry sheet: media and publishing
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Entry sheet for media and publishing
This sector's tasks by risk class, the points to settle beforehand, and the metrics the benefit shows up in.
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